![]() To most, NFTs are images with price tags that celebrities used to obtain digital clout in 2021. The way that NFTs are perceived in the general public is also misleading. By recognising this distinction, you unlock a new perspective on NFTs, revealing their vast potential that extends far beyond static JPEGs. It's a subtle distinction, but an important one to grasp. In most instances, an NFT functions as a token that directs you to an image. They are perceived as an image, an image that you own. There is a common misconception with NFTs. □️ ”An NFT is not an image.” - Jack Butcher Launching our first set of comms to our Warm Up users Getting started on integrating Coopah into some key entry providers' checkout flows. So this week we will aim to do a small release of some tweaks and bug fixes and then have everything else ready to go in early September. With a few developer holidays coming up, we are also conscious of making sure we don't release anything risky until we are all back in the office. We are really trying to attack this backlog of 90% of completed features and get them out to our users. I also spoke to the super-talented Rosie Hoggmascall □ who I hope will be able to get us working even harder on converting these users. Weekly feature, news, and tips content to our database. Hit never engaged users with a series of content trying to appeal to the reasons that they signed up in the first place A/B testing some hooks to re-engage users race entry competitions, discounted packages and free kit. My initial work is going to be focused on signups that haven't converted. Now my job is to keep this high growth going and extend it beyond the race partnerships that have got us here so far. ![]() I'm not going to be looking at Growth and User Acquisition more than the product. We're having a bit of a shakeup of my core focus - as I think I mentioned a few weeks ago. It reminds me of my mate and now world-class content creator Jack Butcher's graph of 'this is pointless'. ![]() The graph below shows our paid user growth since we started. It seems that Mondays in August are not the days for people commuting into London.įirstly - through nothing I can take credit for (all Pete Cooper and his partnerships!) we seem to have hit the point of early PMF. Maybe that's just because I cycled in and went for a swim before work and the roads, office, and pool were dead. I'm back in the office after a few weeks of holidays and working from abroad and it feels good! ![]()
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